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Tag: 2021-06-10 14:29

¡¡¡¡Let¡¯s talk about metaphors while waiting for Apple¡¯s latest WWDC keynote to begin and all the new software products it announces. Specifically, it¡¯s a metaphor used when talking about Apple¡¯s ecosystem. For years it was a ¡°walled garden¡±, where Joanna Stern is. The Wall Street Journal That case Literally a walled garden ¡ª But I don¡¯t know if it¡¯s the best anymore.

¡¡¡¡Due to the nature of keynote, even online-only keynotes are currently worth trying out several different ways to describe Apple¡¯s ecosystem. Apple is a master at creating stories about its products, which are the organizational principles for understanding its products. These stories aren¡¯t intellectual exercises, they¡¯re stories that change the way you feel about Apple and its products.

¡¡¡¡While Apple isn¡¯t inherently malicious in telling stories about itself and its products, there are now more counter-arguments than ever before. Apple faces antitrust oversight from governments around the world, Epic proceedings, and the very developers that are responding today.

¡¡¡¡Rather than accepting any of the above, it¡¯s a good starting point to have some metaphors in your back pocket as a starting point for creating your own narrative.

¡¡¡¡Metaphors work because you can apply what you know or feel about one thing to another. They help organize your thoughts and encourage you to look at your device differently. Steve Jobs was a master of this idea.Is it a computer? Bicycle of the heart Or Is it a truck

¡¡¡¡The answer is, of course, both, neither. The metaphor is by no means one-to-one. Definition(Supplement: It is advisable to consider whether a ¡°computer¡± is considered the most appropriate tool. Metaphor Instead of Definition When you think Whether it is an iPad Is a computer. )

¡¡¡¡That is the ¡°garden surrounded by walls¡±. First and foremost garden ¡ª Well-maintained, beautiful and calm. I am very happy to be in the world of Apple. Most things work in harmony, and it¡¯s hard to forget that there¡¯s a vast world of apps and services outside that wall. You can do most with your iPhone without having to download third-party apps. You are protected by these walls in several ways, especially on the iPhone, where privacy is guaranteed in some way.

¡¡¡¡It¡¯s a good metaphor! But the fate of all metaphors is to become obsolete. Through use and familiarity, they lose emotion and accountability. When I call Apple a walled garden, you probably understand exactly what I¡¯m saying, and the rest of the discussion is already in your head. Metaphors have lost the ability to help us understand more than we think we know. Now let¡¯s maintain a ¡°walled garden¡±. However, consider other metaphors that you might use.

¡¡¡¡One is Apple Tax, which is 30 percent (or) 15 percent Cut all digital transactions Apple makes on the iPhone (if you can understand it). This is at the heart of the Epic vs. Apple proceedings, another Supreme Court proceeding facing Apple, and Spotify¡¯s proceedings in the EU that led to government action.

¡¡¡¡Many people hate taxes, but they aim to pay for valuable shared infrastructure. But again, Apple Tax is very expensive, as Apple may have already covered these costs by selling the iPhone. Looking for an apartmentI feel a little overkill about calling Apple¡¯s tax cuts ¡°taxes.¡± Equivalent to the 2021 version of spelling Microsoft using $ instead of s.

¡¡¡¡During the Epic vs. Apple trial, a new metaphor came to my mind and I couldn¡¯t shake it off. When I was reading emails and testimonies sent to each other by Apple executives during the trial, I thought I had seen some of this kind of action and justification before. And it is:

¡¡¡¡Apple is a carrier.

¡¡¡¡At Apple, it means the ¡°carrier¡± of a cellular network carrier, as is Verizon, T-Mobile, or (trembling) AT & T. Here¡¯s how the metaphor works: The most important thing for a career ARPU¡¯s wrath god (Average revenue per user). That number needs to rise to please shareholders and pay management, and airlines have taken a number of steps to make that happen.

¡¡¡¡Since the introduction of apps on mobile phones, mobile phone companies have pre-installed clapware on their mobile phones. It was long before the iPhone came out. The examples are too numerous to count, but I¡¯m not just talking about pre-installed Candy Crush-style games. Users have always been encouraged by carriers to make more money due to the design of mobile phones and the restrictions placed on the network itself.

¡¡¡¡Carriers once instructed smartphones to be allowed.It¡¯s happening again

¡¡¡¡Made by Verizon Data buttons designed to be accidentally clicked.Sprint Instead of using the WAP Data Portal, we charged users who now have direct access to the Web for a daily fee… Famous for AT & T blocking FaceTime You can¡¯t work on the network unless the user buys a more expensive data plan.

¡¡¡¡All carriers require that you pin a completely unnecessary navigation app to your launcher. Verizon went a step further, Literally disable GPS on smartphones on the networkThat way, you can let users use (and pay for) their own navigation app.

¡¡¡¡All of this is malicious behavior that goes far beyond what Apple does on the iPhone, but the exercise of control to make more money is the same.

¡¡¡¡Apple uses absolute control over app distribution on iOS, Pressure developers to add in-app purchases, Increase the opportunity for the company to reduce. Apple is also free to place notifications and ads for its own services on the iPhone, limiting what other apps are allowed to do. Prompt to sign up for your Apple Card here. Provided by Apple Music. Offer to get warranty for Arcade, Fitness Plus, Apple News Plus, Main Settings app. That¡¯s a lot.

¡¡¡¡It¡¯s painfully clear that Apple apps have a different set of rules than all other apps when it comes to allowing notifications by default when all iPhone settings need to be reset.

¡¡¡¡¡ª Dieter Bourne (@backlon) January 23, 2021

¡¡¡¡I admit that it¡¯s unfair to say that Apple today is as bad as it was when carriers returned to the time, in terms of squeezing money from users and developers. It¡¯s also unfair to argue that Apple¡¯s move into content with TV Plus is equivalent to AT & T¡¯s tireless efforts to integrate TV and cellular networks.

¡¡¡¡It¡¯s not fair, but the parallel lines hit the chords, so the song sounds familiar. And the bitter harmony I hear is the suffocation of innovation to maximize profits.

¡¡¡¡What are the businesses and opportunities prohibited by the App Store policy?

¡¡¡¡Apple forces all apps that sell digital products of all kinds to use a payment system and pay for it. It¡¯s well known why Apple thinks it¡¯s necessary. However, the impact of that (and other) rules simply makes new and innovative business models impossible. Instead of a paid upgrade, developers have to rely on subscriptions. In the early markets of paying creators directly through services such as Twitter and Substack, Apple¡¯s platform pricing needs to be explained. Instead of a game streaming app, there is nothing.

¡¡¡¡Of all the rules in the Apple App Store, the most important to me is ¡°anti-steering,¡± which doesn¡¯t even imply that app makers may have alternative payment methods without using Apple¡¯s in-app purchase system. It¡¯s a rule.

¡¡¡¡Take Ring, a division of Amazon that sells smart home gadgets. Due to these anti-steering rules, you cannot sign up for a subscription with the iPhone app. instead of, Information web pageHowever, Apple¡¯s rules also apply to that web page hosted on Ring¡¯s own website. It does not include subscription costs, links to sign-ups, or any other useful information. To get around Apple¡¯s rules, Ring has a video and chatbot instead, which will eventually tell you how to subscribe.

¡¡¡¡Similarly, chatbots require some additional dialogue before reaching the subscribe page.

¡¡¡¡In other words, the way Ring teaches you how to subscribe on iOS seems to be designed to circumvent automated reviews. That¡¯s incredible!


¡¡¡¡¡ª Dieter Bourne (@backlon) June 5, 2021

¡¡¡¡Perhaps the most obvious moment of the Epic vs. Apple trial came last. Judge Yvonne Gonzalez Rogers admits to Apple CEO Tim Cook that there are payment methods for digital products outside of Apple¡¯s ecosystem. He blamed the company¡¯s policy of refusing to even let it. Click here for Adi Robertson on the exchange (Emphasis below):

¡¡¡¡¡°If they want to get a cheaper Battle Pass or V-Bucks but don¡¯t know they have that option, what¡¯s the problem with Apple offering that option?¡± She asked.

¡¡¡¡¡°If you allow people to link that way, We are essentially [intellectual property],Cook said frankly. Apple has repeatedly talked about the effort it puts into maintaining the App Store and iOS platform, accusing companies like Epic of wanting to ride for free.

¡¡¡¡Rogers argued against it. ¡°The gaming industry seems to be generating disproportionate amounts of money compared to the IP you give them and others. In a sense, they tell everyone else. It¡¯s like subsidizing, ¡°she said.

¡¡¡¡Cook argued that many of Apple¡¯s free apps attracted more audiences than developers could get on their own. ¡°We need to return our intellectual property. It has 150,000 APIs that we create and maintain, numerous developer tools, and a part of customer service that handles all these transactions.,¡± He said.

¡¡¡¡Cook later pointed out that the App Store is also attracting customers to paid apps by offering so many free apps. ¡°I think we¡¯re creating the entire business transaction in the store, which is achieved by focusing on getting the largest audience there,¡± he testified.

¡¡¡¡Prior to the introduction of the iPhone, carriers could (and actually) point to any number of smartphones and boasted about the amazing features they enable. Blackberry, Treo, Moto Q and more all have achieved something no one could have thought of just a few years ago. However, carriers will recognize their achievements and at the same time demand a twist on the capabilities of their mobile phones. They will take advantage of their wireless customer monopoly to design phones, software features, and business models. I decided.

¡¡¡¡The result is a great series of great mobile phones at unprecedented prices. I¡¯m not sure if any of them could be the iPhone, but it certainly wasn¡¯t. Because they didn¡¯t have the power to tell their careers to leave.

¡¡¡¡Apple broke carrier control-and kept it for themselves

¡¡¡¡Ironically, the iPhone itself was the only mobile innovation to break the dam. Steve Jobs was able to instruct Cingular (now AT & T) to accept whatever he made invisible. This was the main reason why the iPhone was so good.

¡¡¡¡And by keeping them out of interference, the iPhone has created a wave of mobile innovation.

¡¡¡¡If I get the chance again, I have no doubt that carriers will find ways to exercise control, feed ARPU¡¯s wrathful god, and thereby curb innovation. But Apple effectively robbed them of that power, but then retained it for themselves. The question here is what Apple is trying to do with that power.